Making a Difference
People’s views and opinions are influenced by what they see and read online. The psychologist Albert Bandura developed the Social Learning Theory, which suggests that people imitate behaviours they observe …
How we discover, access, and receive news has changed substantially over the past two decades.
Advances in technology, the internet, smartphones, and improved connectivity have all contributed to this change.
News audiences have fragmented. Some access news through social media, others from radio and TV, and some still buy newspapers and visit news websites.
Our previous practical experience running a national news service and extensive and continuing research show that a sustainable public-interest news service for Wales requires a new approach.
We’re creating a genuinely multi-platform service. Ensuring that wherever people access their news, we’ll be there to provide it. This includes the first national news-led radio station for Wales, available online via smart speakers or our dedicated smartphone app, a news website updated regularly, content shared across social media in relevant formats, email newsletters, and online.
We’ll be developing community newsrooms in locations across Wales, embedding ourselves in local communities, listening to people’s stories and concerns and giving them the voice many feel they lack.
Our service is not the only innovative aspect of our business. Our ownership model is as well. We’ve set up as a Community Benefit Society, a cooperative model that means we’ll be answerable to you, our shareholders. Every penny of profit we generate will be reinvested into the service, employing more journalists and improving news provision to communities across Wales.
During the 2024 General Election, we ran a successful pilot service.
We are now preparing our community share prospectus, which will allow you to own a stake in Talking Wales and raise the funds required to launch the new service in 2025.
Your support is greatly appreciated and valued. You can help us during our pilot phase by clicking the donate button below. Every contribution makes a difference.
Diolch
Huw Marshall
Founder
www.talking.wales