Re-imagining the news media landscape of Wales

talking wales - A new kind of news service for Wales.

How we discover, access, and receive news has changed substantially over the past two decades.

Advances in technology, the internet, smart phones and improved connectivity has seen a huge shift online. Newspaper sales have fallen year on year, they are now nearing a point where they will cease to be commercially viable.

Traditional news providers have struggled to make sufficient returns from online digital advertising. Their reliance on page views to generate revenues has led to publishers creating more populist content, with public interest journalism becoming less and less prominent.

Audiences for news have fragmented, some access news through social media, others from radio and TV, some still buy newspapers and visit news websites.

What is clear from our previous practical experience of running a national news service and extensive and continuing research is that a sustainable public interest news service for Wales requires a new approach.

That’s why we’re launching a truly multi-platform service ensuring that wherever people access their news we’ll be there providing it. A national news led radio station for Wales available online, via smart speakers or our dedicated smartphone App, a news website updated regularly, content shared across social media in relevant formats, email newsletters along with online and in person events and discussions.

It’s not just our service that’s innovative our ownership model is as well. We’ve set up as a Community Benefit Society, a cooperative model that means we’ll be answerable to you our shareholders, and as required by law every penny of profit we generate will be reinvested into the service, employing more journalists providing improved news provision to communities across Wales.

During the 2024 General Election we are running a pilot service. We will then be publishing our share prospectus which will allow you to own a stake in Talking Wales, raising the funds required to launch the new service in full before the end of the year.

Your support is greatly appreciated and valued, and you can help us during our pilot phase by clicking the donate button below.

Diolch

Huw Marshall
Founder
www.talking.wales

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